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A designer who wants to achieve good design must not regard himself as an artist who,
according to taste and aesthetics, is merely dressing-up products with a lastminute garment.
The designer must be the gestaltingenieur or creative engineer.
They synthesise the completed product from the various elements that make up its design.
Their work is largely rational, meaning that aesthetic decisions are justified by an understanding of the product’s purpose.

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[icon_text box_type=”normal” icon_pack=”font_elegant” fe_icon=”icon_lightbulb_alt” icon_type=”circle” without_double_border_icon=”yes” icon_animation=”” icon_position=”top” title=”Creative Thinking” text=”Creative thinking means thinking about new things or thinking in new ways. It is “thinking outside the box.” Often, creativity in this sense involves what is called lateral thinking, or the ability to perceive patterns that are not obvious.” custom_icon_size=”31″ icon_border_color=”#5d5d5d”]
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Always Moving Never Still

ken kenetic
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What I do

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In essence, my process is iterative, flexible and focused on collaboration between clients and users, with an emphasis on bringing ideas to life based on how real users think, feel and behave.

Attacking complex problems by:

  1. Empathising: Understanding the human needs involved.
  2. Defining: Re-framing and defining the problem in human-centric ways.
  3. Ideating: Creating many ideas in ideation sessions.
  4. Prototyping: Adopting a hands-on approach in prototyping.
  5. Testing: Developing a prototype/solution to the problem.
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Check out more of my work by clicking on ‘see more’ .[/action][qode_clients columns=”six_columns”][qode_client image=”20834″][qode_client image=”20835″][qode_client image=”20836″][qode_client image=”20837″][qode_client image=”20874″][qode_client image=”20838″][/qode_clients]
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