Ken Kenetic | Next Raw Reporter
20143
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Next Raw Reporter

G-Star’s Raw Reporter campaign was one of the first major social media efforts from a global fashion brand.
The campaign won a Spin Award in 2010 and resulted in 250,000 new Facebook fans and $3 million worth of media value.
I worked on the animation and with Marjolijn Kamphuis (Dutch Cowboys, Dutch Cowgirls and OkGo), on the integration of social media feeds and a real-time live feed of runway show.

Category

Art Direction, Fashion, Video & Animation, Web Design