I teamed up with Urbi et Orbi for a fun day on the Dam in Amsterdam to promote Europe by People.
I was asked to recreate the abduction of the goddess Europa by the mighty God Zeus in an animation.
The animation was used on LED screens above a bull ring on The Dam in the centre of Amsterdam.
People passing by had the chance to convey their sense of Europe in a few words.
To show the height of their words they were asked to prove it by riding an electronic bull as long as the could.
Their picture was taken and together with their quote displayed live on the led screens.
Art Direction, Illustration, Motion Graphics, Video & Animation