Buttons Only

Fashion, 3D Denim

We got card blanche to create a video for 3D Denim. We produced a 30 sec stop motion video containing 2500 Buttons from G-Star Raw jeans.

  • ClientG-Star Raw
  • IndustryFashion
  • ServicesArt Direction, Design, Stop Motion and Animation
From Concept to Full Stop - Motion Animation

It was a real journey making this video. Starting with getting an idea of the scale of the stop motion plane, the amount of buttons that were needed, a location and more.
We first created a 2d/3D version of the animation in Adobe After Effects and Cinema 4D.
When we got the animations right we found a location in the G-Star HQ’s Main Storage area that was big enough.
We set up a black tent with an overhead frame that could hold a projector and a camera next to it.
We then rendered an image sequence of the preview animation and projected those on the floor.
The only thing remaining was moving the buttons and composite the animation. It took us two weeks on our knees to finish the stop motion

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