Ballin Amsterdam Courts of Concrete FW22

I had this idea for the Court of Concrete collection inspired by those classic Nike ads.
Taking the concept of a court and it’s side a created a short text dealing with the concept of those two words and meanings.

It doesn’t matter if you’re
On the court
At the court
Or even In Court

Courtyard, Courtside, This side, Their side

Upside, Inside, On-site, Downside, streamside, Blindside

Our side, your side,In plain sight

Beachside, Countryside,Mountainside, Bedside, Curbside

On every court. You decide the best side

Courts of Concrete

Ballin Amsterdam

As I had no own video or imagery matching the concept I only used free stock to create the video and asked a friend for the VO.