Ballin Amsterdam FW21 Collection
While wanting to change the course of Ballin Amsterdam I chose to highlight talent over product. So I teamed up with Maurice van der Meijs for photography and took freestyle soccer champion Jesse Marlet, up and coming B-Boy Lee from the Ruggeds, the super talented actrice and freerunner Wendy Ruijfrok and model on a mission Rogely Veeris to showcase their talent in Ballin Amsterdam garments
- Ballin Amsterdam
- Fashion
- Creative Direction, Art Direction, Design, Motion, Social
Took one day and three locations to create an urban atmosphere where our talents had the opportunity to strut their stuff. Fitting the photography and video was quite the hassle but by keeping it street and the planning tight we made it possible to take photographs and shoot some action scenes back to back.
We used the video for instagram posts, stories and ads and for the first time tried them as reels. For the reels their impact was far greater than we could have suspected.