Art Direction • Compositing • Animation • Design

Jean Prouvé
by G-Star RAW for Vitra

G-Star RAW teamed up with Jean Prouve’s Vitra for a collborative furniture collection. It was up to us to make a promotional video directed by Documentary maker Marc van Fucht.
We wanted to mix the slick, industrial design with some nice minimal, animated typography for the promotional video. We created a slideshow of the collection to be displayed at the launch during the the Piti Uomo in Florence and had the chance to take apart the most expensive chair of the collection.

  • G-Star RAW
  • Fashion
  • Art Direction, Compositing, Animation, Design

Some animated type, tracking and compositing for the promotional video

A never ending slide